GMA Is Going Down? For Real?

 Lower Net Income for the first quarter of this year compared to ABS CBN's , lower ratings, lesser advertiers-- are these the signs that GMA7, the Kapuso Network is going down? Tsk3x.

While I was browsing the net, looking for a nice topic, I found this article from tvnetworkwar.weebly.com ... Here's the article.. 
  

ABS-CBN'S NET INCOME HIGHER THAN GMA-7!!

For the first time after almost a decade, ABS-CBN's net income registered better than rival GMA Network for the first quarter of the year. ABS-CBN edged out its rival in profit making by more than P250M driven by better regular/recurring advertisements and Political advertiements. It increased its bottomline by almost 500% or almost six times from previous year while GMA Network only managed to accumulate a 74% increase. ABS-CBN netted P1.11 billion this year from just more than P150 million earned last year, whereas GMA Network got P855 million,P355 million better than P500 million earned the same period last year.

ABS-CBN was ahead of the competition in all business units including its core business operating channel 2. Its core Airtime Revenue stood P5.06 billion, P1.44 billion higher than the combined income of all GMA's business units (channel 7, QTV, GPTV, GLTV, Radio, etc) which totaled P3.63 billion. Even  without political Ads ABS-CBN still posted a 45% increase in gross revenue while rival GMA Network will eventually incurr a slight decrease due to lower recurring Advertising Revenues. EBITDA for both firms showed a healthy growth with an 80% increase for ABS-CBN and 57% for GMA Network impacted by overwhelmng Political Advertisements, but channel 2 will still grow by 36% even without Non-recurring Political Advertisements.

Wow naman!! Grabe ang itinaas ng ABS CBN. Imagine? 500%, which is very unusual. Kadalasan kasi, pag naglalabasan na ng Net Income ang dalawang networks ay palaging mas mataas ang net income ng GMA 7. Anong ibig sabihin nito?

For the past few years, naging balwarte ng  GMA7 ang Mega Manila. Palaging mas mataas at nangunguna sila sa ratings- umaga man, gabi at maging weekends, mapa AGB Nielsen man o TNS Mega Manila Ratings. Pero nag-iba na yata ang ihip ng panahon. Palagi na ngayong nangunguna ang ABS- Showtime ang leader sa umaga at Agua Bendita naman pag gabi. Halos walang binatbat sa ratings ang mga katapat nitong mga programa. With the success of ABS CBN in Mega Manila, safe na ba na tawaging Kapamilya Land na ang Mega Manila?

Napansin niyo ba ang biglaang pagdami ng mga commercials sa lahat ng shows ng ABS CBN? Datu, halos di mo mapansin na nagcommercial na pala- kasi sobrang kunti lang talaga, pero ngayon, ang dami na talaga. Maybe, this will explain kung bakit mas malaki ang net income ngayon ng ABS CBN. Does it means na mas pinagkakatiwalaan na ngayong ng mga advertisers ang ABS CBN compared to GMA 7.

Hope na maging wake up call ito (ang mababang net income) sa kampo ng GMA 7. Sana ay magawan na nila ito ng paraan, bago pa maging huli ang lahat. 

In your opinion, Is GMA going down?

--Credits to tvnetworkwar.weebly.com